When it comes to video marketing, there are many tips that should be followed to establish your brand and differentiate yourself from countless competitors in the industry.
This article will guide you through the following 5 major pieces of advice when creating a video that will impact your businesses in the best way possible….INCREASING YOUR SALES and CUSTOMER LOYALTY!
Consider these rules your “non- negotiables” and make sure you master and exemplify these defining traits throughout all of your marketing endeavors!
Everyone has their products and services, but your products and services are not what makes you unique! Your story makes you unique and standing out in an over-saturated market will get the sales rolling in!
In a sense, if you are hyper- focused on making a sales pitch, you will be less likely to close the deal. Personalize and demonstrate meaning!
Create your story based on the journey of the hero of the story (your client). Showcase your business as the guide that saves the day for the hero, and focus on why you do what you do!
Think about what catches your own eye and resonates with YOU as a viewer or customer choosing products. Transform that feeling into a personal experience for your prospective clients!
There are multiple different ways to create awesome story videos that make an impact and will generate more business for you. Schedule a call with us to learn more ways that storytelling in video marketing can double your sales.
We all know that the word “authentic” is thrown around a lot in sales and content marketing, but it is true and it is powerful! There is only ONE you!
Therefore, sharing your unique perspectives and outlook on who you are, what you do, who you serve, and why you do it will make the biggest impact. Be yourself, use your voice, and show your passion from your own perspective openly.
Want some great ideas for creating more authentic video content? Get in touch with us and let’s talk!
Take the time to create a specific buyer persona or personas for your prospective clients. The following are examples of the kinds of questions you should be asking yourself:
Once you narrow this down, you can get a better idea on where they consume content and where you can position your business and your video marketing approach to speak directly to them!
Need help with buyer personas? We’ve got your back! Schedule a quick call here!
So, you’ve shot a great video….
But does it really matter if the right people never see it?
Make sure to optimize your video by adding keywords and hashtags when you upload it to places like YouTube, Facebook, and Instagram. What you title the video after uploading it is important to help people find you! The description that you have the opportunity to fill out in YouTube and Vimeo gives you a way to add links, tags, keywords, and calls to action to better reach and engage with your specific target.
Want our FREE Video Marketing SEO guide to help with this? CLICK HERE!
Quantity Over Quality When You Are Starting Out
We know….we know…..everyone preaches about QUALITY! But let’s go over some barriers that might come up if you are not careful with your application of quality.
Look…we aren’t telling you that you shouldn’t make quality videos. We are saying that once you have a good representation of how you want to display yourself and your brand, don’t get too wrapped up in every little detail!
We see so many businesses that have amazing value to offer but they don’t post because their videos may not look like Hollywood productions, or they noticed that their hair is slightly out of place or they don’t like the color of their shirt.
Instead, Make the Most of Your Time and Work!
Again, we want you to look good and style and image are important, but just going for it and producing a larger quantity of videos, in the beginning, will help get the ball rolling and show your consistency and dedication.
Producing a larger quantity when first starting out will also give you more data and insight to work with regarding what is working and what is not working. For example, if you put out 20 short videos and 10 of them did not rank well or get lots of engagement but the other 10 did, then you know what to do more of and what not to do anymore of, thus giving you insight on what videos will be more QUALITY videos to produce for the future!
It goes without saying that other people probably offer services similar to what you can provide to clients. This bears the most important question:
How can you take your skills to the next level and make them choose you, every time?
Following the 5 tips we covered above is your best bet for where to start. Ready for more?
Book a call using the button below and let’s DOUBLE your sales with video marketing!